April 19, 2012

1st ever Augmented Reality linking to Wikipedia in a museum


We included a fancy interface to click before linking to Wikipedia



Mar de Fons is the title of an art exhibition that is taking place in the Mataró Museum, a local museum not faraway from Barcelona. One of its peculiarities is that you can find more information about the paintings with any mobile devices, thanks to image recognition with augmented reality (AR) that links to Catalan Wikipedia articles.

The exhibition - mainly about sea paintings, with an important role of local artists- was inaugurated on March 30, 2012 and will be open until  September 29, 2013.


How it works
Want to read further about an artist? AR helps you!

Visitors can interact with the artworks focusing them with their smart phone. The designed application allows the direct recognition of the artwork, combining virtual elements in a real context. Thus, when the artwork is focused by a smart phone or tablet, the APP automatically identifies it, appearing on-screen information that is superimposed on the camera and allows linking to the related artist or artwork article in the Catalan Wikipedia.

As far as I Know, this project is first time ever than an AR App links to Wikipedia articles, at least in the field of museums.



Communication
The AR experience is included in the museography of the whole exhibit. As it is a quite newbie technology, even more for a local museum, curators decided to clearly teach how to use it. It is one of the keys of the success.
AR technology is clearly explained everywhere
Floor signs show avaliable AR paintings



Participatory exhibit
The exhibition will be evolving with the contributions made ​​by the public via the museum's Facebook page, where you can vote wich of the possible artworks you want to see exposed. You can also upload your own creations (paintings, photography , video, objects, text) to show how each person lives the relationship with the sea. Contributions from visitors may also be voted through Facebook. The public has an important role in the exhibition because, somehow, they can play the role of curators. There is a planed edit-a-thon on June to improve and translate the Wikipedia articles related to the exhibit, where some other local associations and institutions will get involved.


Success
We've got a huge response from the press, even national press, not usual at all for a small local museum. You can read some of the press news at the comment zone of this entry, and some images of the exhibit at Wikimedia Commons here.

6 comments:

  1. We got tons of press from this exhibit. Here you have some links (in Spanish and Catalan):


    http://www.lavanguardia.com/tecnologia/20120402/54280805787/mataro-exposicion-pionera-nuevas-tecnologias.html

    http://www.ara.cat/cultura/Museu_de_Mataro_0_673732750.html

    http://www.acn.cat/acn/662248/Noticia/audio/Noticia.html

    http://www.mataroradio.cat/mataronoticies/cultura/noticia/art-i-noves-tecnologies-es-fonen-mar-de-fons-una-exposicio-pionera

    http://www.somdigitals.cat/2012/03/aplicacio-catalana-del-mes-realitat-augmentada-al-museu-de-mataro/

    http://www.324.cat/noticia/1673252/maresme/Una-nova-aplicacio-del-Museu-de-Mataro-permet-accedir-a-informacio-addicional-de-les-obres-a-traves-del-telefon-mobil

    http://www.mataro.cat/web/portal/contingut/noticia/2012/03/10220_expo_mar_de_fons.html
    http://www.mataro.cat/web/portal/contingut/noticia/2012/04/10226_inauguracio_mar_fons.html

    Mataró TV notícies: http://m1tv.xiptv.cat/24-hores-maresme-noticies/capitol/mar-de-fons-exposicio-2-0-a-ca-l-arenas

    Mataró TV “La Fàbrica”: http://m1tv.xiptv.cat/municipi/mataro/la-fabrica/capitol/exposicio-mar-de-fons-al-museu-ca-l-arenas

    Entrevista ràdio: http://www.ivoox.com/2012-03-30-viu-vida-dia-a-dia-2a-audios-mp3_rf_1140839_1.html

    Informatiu vespre: http://www.ivoox.com/2012-03-30-informatiu-vespre-audios-mp3_rf_1140986_1.html

    Informatiu cap de setmana: http://www.ivoox.com/2012-03-31-informatiu-cap-setmana-audios-mp3_rf_1142096_1.html




    Catdialeg: http://www.catdialeg.cat/frontend/catdialeg/El-Museu-De-Mataro--Pioner-En-El-Reconeixement-D-imatges-Per-Realitat-Augmentada-vn3595-vst50011

    Capgròs: http://www.capgros.com/noticies/detall.asp?id_noticia_portal=30002&sec=75

    Tot Mataró: http://www.totmataro.cat/portal//index.php?option=com_content&task=view&id=96345&Itemid=108

    Tribuna Maresme: http://www.tribunamaresme.com/2012/04/10/el-museu-de-mataro-fa-servir-les-noves-tecnologies-en-una-exposicio-pionera/

    La Malla: http://www.lamalla.cat/digitals/article?id=1023147

    e-magazine: http://www.the-emagazine.com/es/digital-signage/noticias/3336-el-museo-de-mataro-primero-en-el-estado-en-aplicar-la-realidad-aumentada-.html

    Blog alcalde: http://joanmora.blogspot.com.es/2012/03/em-sento-proper-al-mar-i-soc-un-amant.html

    http://cultura21.comunicacio21.cat/2012/04/03/el-museu-de-mataro-pioner-en-l%E2%80%99us-de-la-realitat-augmentada/

    http://www.artualitat.cat/?p=2372

    http://realidadaumentadam2m.wordpress.com/2012/04/08/innovando-en-una-exposicion-de-arte-realidad-aumentada-para-enriquecer-la-experiencia-del-visitante/

    http://buscacienciacat.wordpress.com/2012/03/22/del-23-al-25-de-marc/

    http://associaciosantlluc.blogspot.com.es/2012/03/mar-de-fons-nova-temporada-ca-larenas.html

    http://www.directe.cat/acn/576846/una-nova-aplicacio-del-museu-de-mataro-permet-accedir-a-informacio-addicional-de-les-obres

    http://www.catradio.cat/audio/625017/Mar-de-Fons

    http://www.artualitat.cat/?p=2372

    http://cultura.gencat.cat/agenda/fitxa.asp?fitxa_id=31941

    http://jesusvazquezhuete.blogspot.com.es/

    http://llibertats.visibli.com/share/fadObY

    http://www.digitalavmagazine.com/nl/2012/04/04/el-museo-de-mataro-utiliza-las-nuevas-tecnologias-en-una-exposicion-pionera/

    http://www.arteinformado.com/Eventos/61342/mar-de-fons-la-colleccio/

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  2. Alex, do you have more info on the application? Is it open source?

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  3. Hi David, they developed it for Layar (http://en.wikipedia.org/wiki/Layar). I asked the IT team for + info. I'll tell you about it ASAP!

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  4. Ah, they probably used Layar Vision then?

    http://www.layar.com/browser/layar-vision/

    In any case I like the application. I think Layar Vision (and similar solutions like Google Googles) is one step forward compared to QR-codes.

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  5. Sure! We will see some evolution on the interaction between reality and access to information on the forthcoming years (or maybe months ;)

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